What I Offer

Services Built to Generate Leads

Focused engagements designed to drive measurable growth in search visibility, AEO presence, and inbound lead volume.

SEO Growth Strategy

A complete, end-to-end SEO programme—from technical foundations to content strategy and authority building. Designed to build sustainable organic traffic that compounds month over month.

This isn't a one-size-fits-all retainer. Every strategy is built from scratch using your data, your competitors, and your ideal buyer's search behaviour.

Process

1
Technical Audit Deep crawl of site health—speed, indexation, canonical issues, Core Web Vitals.
2
Keyword & Gap Analysis Identify high-intent keyword opportunities your competitors are missing.
3
Content Roadmap Topic cluster strategy mapping content to each stage of the buyer's journey.
4
On-Page Optimisation Titles, meta, headings, internal links, E-E-A-T signals, structured data.
5
Authority Building White-hat link acquisition strategy targeting relevant, high-DA domains.
Get Started with SEO →
14x
Average traffic increase
6mo
Avg. time to see results
92%
First-page rankings

What's Included

  • Full technical SEO audit report
  • Keyword & competitor gap analysis
  • On-page optimisation (up to 20 pages)
  • Content topic cluster strategy
  • Link building outreach
  • Monthly performance reporting
  • Slack/email access & monthly strategy calls

Best for: SaaS companies, B2B service businesses, and e-commerce brands looking for sustainable, compounding organic growth.

Answer Engine Optimization

AEO is the discipline of structuring your content so AI-powered search engines— ChatGPT, Perplexity, Google Gemini, Siri, and Alexa—cite your brand when users ask questions related to your expertise.

While most brands are still focused on traditional blue-link SEO, AEO is the new competitive frontier. Getting ahead now gives you a compounding advantage as AI search continues to grow.

Process

1
AEO Visibility Audit Check how your brand currently appears (or doesn't) in AI-generated answers.
2
Question Mapping Identify the exact questions your buyers ask AI engines at each funnel stage.
3
Structured Content Creation Write FAQ, definition, and comparison content optimised for direct answers.
4
Schema & Markup Implementation Add structured data (FAQ, HowTo, Article, Organization) to signal authority.
5
Citation Monitoring Track brand citations across AI platforms and optimise based on what's working.
Get Started with AEO →
85%
AI citation visibility
3mo
Avg. first citation
4x
Inbound lead uplift

What's Included

  • AEO visibility & gap audit
  • Question & intent mapping
  • Answer-optimised content creation
  • Schema markup implementation
  • Featured snippet strategy
  • AI citation tracking & reporting
  • Voice search optimisation

Best for: Brands in competitive markets who want to own the AI answer layer before competitors catch on.

Inbound Lead Generation

Organic traffic is only valuable if it converts. This service connects the dots between search visibility and your sales pipeline—building the conversion systems that turn visitors into qualified prospects.

Includes landing page strategy, lead magnets, CRO analysis, and a full-funnel content architecture that guides buyers from awareness to inquiry.

Process

1
Funnel Audit Analyse your current conversion rates and identify the biggest drop-off points.
2
Buyer Persona Mapping Define your ideal customer profile and map their search-to-conversion journey.
3
Lead Magnet Creation Develop high-value gated resources that attract your ideal buyer profile.
4
CRO Implementation Optimise CTAs, landing pages, and on-page elements for maximum conversion.
5
Analytics & Iteration Set up proper tracking, review results monthly, and iterate based on data.
Boost Your Lead Volume →
550%
Lead volume increase
2.4x
Conversion rate lift
60d
Avg. first results

What's Included

  • Conversion funnel audit
  • Buyer persona & intent mapping
  • Lead magnet strategy & creation
  • Landing page copy & CRO
  • CTA optimisation across site
  • Google Analytics 4 setup & tracking
  • Monthly lead flow reporting

Best for: Businesses with existing traffic that isn't converting—or those launching new products who want to build the right conversion system from day one.

SEO + AEO Consulting

Not ready for a full engagement? Book focused consulting sessions to get expert advice on your specific challenges. Ideal for in-house teams who need direction, or founders who want a strategic sounding board.

Sessions are structured, actionable, and come with a written summary of recommendations you can hand off to your team immediately.

1:1 Strategy Sessions 60-minute deep-dives on specific SEO or AEO challenges.
Team Workshops Half or full-day workshops to upskill your in-house marketing team.
Strategy Review & Audit Objective review of your existing SEO/AEO strategy with prioritised recommendations.
Book a Consulting Session →

Consulting Options

Strategy Session (60 min)
Focused on one specific challenge. Comes with a written action plan.
Monthly Advisory Retainer ⭐
4 sessions/month + async Slack access. Ongoing strategic guidance.
Team Workshop (Half Day)
3-hour interactive workshop for your in-house team on SEO or AEO fundamentals.
Request Pricing →
Let's Talk

Not Sure Which Service Is Right for You?

Book a free 30-minute discovery call. We'll discuss your goals, review your current situation, and I'll recommend the best path forward.