Services Built to Generate Leads
Focused engagements designed to drive measurable growth in search visibility, AEO presence, and inbound lead volume.
SEO Growth Strategy
A complete, end-to-end SEO programme—from technical foundations to content strategy and authority building. Designed to build sustainable organic traffic that compounds month over month.
This isn't a one-size-fits-all retainer. Every strategy is built from scratch using your data, your competitors, and your ideal buyer's search behaviour.
Process
What's Included
- Full technical SEO audit report
- Keyword & competitor gap analysis
- On-page optimisation (up to 20 pages)
- Content topic cluster strategy
- Link building outreach
- Monthly performance reporting
- Slack/email access & monthly strategy calls
Best for: SaaS companies, B2B service businesses, and e-commerce brands looking for sustainable, compounding organic growth.
Answer Engine Optimization
AEO is the discipline of structuring your content so AI-powered search engines— ChatGPT, Perplexity, Google Gemini, Siri, and Alexa—cite your brand when users ask questions related to your expertise.
While most brands are still focused on traditional blue-link SEO, AEO is the new competitive frontier. Getting ahead now gives you a compounding advantage as AI search continues to grow.
Process
What's Included
- AEO visibility & gap audit
- Question & intent mapping
- Answer-optimised content creation
- Schema markup implementation
- Featured snippet strategy
- AI citation tracking & reporting
- Voice search optimisation
Best for: Brands in competitive markets who want to own the AI answer layer before competitors catch on.
Inbound Lead Generation
Organic traffic is only valuable if it converts. This service connects the dots between search visibility and your sales pipeline—building the conversion systems that turn visitors into qualified prospects.
Includes landing page strategy, lead magnets, CRO analysis, and a full-funnel content architecture that guides buyers from awareness to inquiry.
Process
What's Included
- Conversion funnel audit
- Buyer persona & intent mapping
- Lead magnet strategy & creation
- Landing page copy & CRO
- CTA optimisation across site
- Google Analytics 4 setup & tracking
- Monthly lead flow reporting
Best for: Businesses with existing traffic that isn't converting—or those launching new products who want to build the right conversion system from day one.
SEO + AEO Consulting
Not ready for a full engagement? Book focused consulting sessions to get expert advice on your specific challenges. Ideal for in-house teams who need direction, or founders who want a strategic sounding board.
Sessions are structured, actionable, and come with a written summary of recommendations you can hand off to your team immediately.
Consulting Options
Not Sure Which Service Is Right for You?
Book a free 30-minute discovery call. We'll discuss your goals, review your current situation, and I'll recommend the best path forward.